Funnel Building Services

Funnels are landing pages where you send leads generated by your ads. They are the step-by-step process that “funnels” your leads further along your customer journey with every click. They are designed to keep them on task with no other option than to go deeper down the funnel, collecting valuable information each step of the way.

The information collected from the leads can be as simple as their name, email, and phone number or it can also be transactional where they purchase directly on the page. 

The purchase option is particularly good for small to give your leads. For example, you could promote a 4 day workout plan for $27 if you are a personal trainer. Once that’s done, you’ll have collected their name, email, and phone number for the transaction and you can always call them up to offer your personal training services directly. This process here does two things: 

1. You give value to your leads before you try to get them on your personal training program. For this, you need to have an offer that actually provides value and not just something you threw together in 10 minutes.

2. It helps you cover your ad cost to generate leads. Marketing is expensive and no one likes to feel like they are wasting money. Covering the costs of your marketing with an attractive low priced offer which people can buy on impulse is a great strategy to help ease and increase your marketing budget. Take all the revenue you generate from these sales and put it right back into your marketing!

Why use a funnel as a landing page instead of a page on your website?

Funnels are designed for leads to get all the information they need to move forward with your service while also having a clear path designed for them to follow. There may be dozens of buttons all over your funnel landing page but they will all go to the same place: the next step in your funnel. This keeps the lead on purpose and moving through the customer journey process. 

Compare this with leads landing on a website page, like the funnel, they also have all the information they need to move forward with your service. The difference is that website pages offer a variety of buttons that lead in every direction on your website. More often than not, this takes the lead off purpose as they will go bounce around your website, find new information, and ultimately get distracted somewhere down the line or be unable to choose between a variety of different products or services (also known as analysis paralysis).